11055513_767485406653133_1985454896_nInstagram is the most popular photo sharing application, it reached 300 million active users and 30 billions of photo posted since 2010.

Design brands didn’t miss the chance to use Instagram to show their products, engage customers and post original “behind the scenes” pictures to show the way their creations are made.

Here are the best Instagram accounts of furniture brands, follow them for inspiring design pics and ideas.


Knoll is without doubt the furniture brand which uses Instagram in the most interesting and creative way. Knoll posts everyday pics of its products in live contexts (homes, hotels, restaurants, etc…). The brand also launched the hashtag #myknoll to encourage its customers to share pictures of their purchase from Knoll in their homes. The result is a brilliant gallery with Knoll cult pieces set in very different enviroments from all over the world.

Una foto pubblicata da Knoll (@knollinc) in data:

Una foto pubblicata da Knoll (@knollinc) in data:


Minotti uses Instagram in a very original and smart way too, publishing pictures from behind the scenes and showing how the products are made. This pictures, posted in black and white, are very evocative and reveal how the Minotti puts great attention to every single detail.

Una foto pubblicata da Minotti spa (@minotti_spa) in data:

Paola Lenti

Pictures posted in Paola Lenti’s Instagram gallery will make you day dream. The outdoor furniture are shown in wonderful settings – exotic beaches, parks, gardens, roof terraces… Just lovely.



One of the most famous brands of contemporary design uses Instagram to show the day-by-day company life – new products, events, initiaves, partnerships. Browsing Kartell gallery is a real pleasures and a great source of inspiration.


A yatch in the middle of the ocean, a posh penthouse in New York, a bedroom feature on a famous home decor magazine: Instagram is a great showcase for Flexform projects.

Una foto pubblicata da FLEXFORM (@flexformspa) in data:

B&B Italia

B&B’s Instagram gallery is fine and elegant, just as the brand image. On its Instagram account, you can see previews of new colletcions, event installations and much more. Enjoy!

Una foto pubblicata da B&B Italia (@bebitalia) in data:

24 March 2015 Postato in: All Articles Tags: , , , ,