Can a bakery become one of the most glamorous and fashionable socialite spot Milan? Yes, if the restyling of the restaurant is entrusted to a designer of the stature of Antonio Citterio and his studio Antonio Citterio Patricia Vel Interiors.
The Princi Cafè spirit of Milan, in Piazza XXV Aprile, is one of the four addresses of the brand Princi Bakery, which also has a shop in London. The owner of the small and prestigious chain is Rocco Princi, called the Armani of bread for the sophisticated and exclusive design of his bakeries.
Thanks to the restyling by Citterio, the Princi Café has won numerous awards, including the prestigious award “Bar e Ristoranti d’Autore 2014”. The freshly baked bread, fragrant croissants and filled “bomboloni” can be tasted while comfortably seating on chairs and stools designed by Citterio for the most famous brand of Italian furniture, like the Feel Good stools by Flexform.
Citterio has managed to create a refined and yet informal atmosphere, where the watchword is conviviality, suggested by the long tables with tops of wooden planks supported by a metal structure that invite you to share and socialize during breakfast or happy hour.
The project is inspired by the concept of visual permeability between the outside and inside space, between the customers’ area and the preparation area which is fully exposed.
The atmosphere is emphasized by glamorous designer accessories and fashion details, like the staff uniforms by Giorgio Armani.